Concept Branding + Graphic/digital Design Year: 2022
Cue Museum:
Collects, preserves, shares and promotes billiard and pool history in Spain. It helps its audience to be updated of current trends as well. The museum goal is to enrich the pool culture, celebrate its history and do events and activities to spread the sport to more audiences.
Identity solution:
A typographic focused system that communicates the game spirit; precise but also playful and full of movement. This was expressed through a gradient trace that's applied to both type and image.
Sharp Grotesk typeface was used because of its playful personality which matches the billiards game. A vintage color palette inspired by the pool table itself and Spanish color palette. The type and image experimental treatment balances the vintage look and gives it a more contemporary look. This balance between modern and vintage not just appears in the composition but appears in the photography style as well.
Thank you.
